I ART HTL

UNDERSTANDING HOW YOUR SYSTEM RUNS IS REALLY IMPORTANT IF YOU WANT TO MAKE ANY CHANGE.

I’m Hylton Adam Revell — a Lead Product Designer, systems architect, and creative innovator working at the intersection of design, storytelling, and technology.

My career spans more than two decades, from building the Stitch design system at Superbalist to pioneering AI-driven frameworks at Huble for global clients like Gold’s Gym, Hemsley Fraser, and the British Council. Intrinsic, my systems-driven memoir, is both blueprint and proof of concept — a nine-day sprint that pressure-tested every method I’ve developed, fusing personal narrative with atomic design systems, motion, and AI pipelines.

Beyond product work, I created SSUPERLATIVE — a long-term creative system exploring manic depression and mood disorders. It’s a decades-long process aimed at understanding how to manage life with and without medication — a framework for thriving despite diagnoses and labels. Running, journaling, and AI became not just survival tools but protocols for resilience and clarity. My philosophy is simple: design isn’t decoration, it’s survival. It’s about building systems that turn entropy into order, frameworks that scale, and stories that endure.

At heart, I’m endlessly curious about patterns. I see them everywhere — in typography, data flow, system symmetry, and even the cadence of running. Patterns are the language I instinctively decode and recompose — through design frameworks, AI pipelines, and journal structures. This obsession isn’t just aesthetic; it’s how I make sense of chaos.

Every project becomes a study in rhythm and repetition — finding harmony inside disorder. That curiosity, the drive to map, question, and connect patterns, keeps me building, learning, and evolving.

As a designer and problem solver, I create systems that make complexity feel simple. My work spans visual language, UI/UX, and scalable frameworks — blending craft with automation to deliver clarity and speed. From design systems and AI pipelines to creative direction and storytelling, I offer clients both structure and imagination: the ability to move fast while staying consistent, building products and experiences that are as resilient as they are beautiful.

SPECILISED SERVICES

  • End-to-end digital product design — from research and audits to UX strategy, prototyping, and scalable systems that unify experience and performance. I specialise in critical systems thinking and user-centric design, integrating AI methodologies for research, validation, and rapid iteration. My process balances aesthetics with usability, combining analytical precision with intuition to deliver clarity across every interaction.

  • Building modular, token-based frameworks in Figma and Token Studio that align product, brand, and development at scale. My approach brings structure and fluidity together, ensuring consistency while allowing creative variation through systemised design languages.

  • Integrating automation and AI workflows — including MidJourney prompt frameworks, ChatGPT-driven pipelines, and generative asset systems. I specialise in designing AI-assisted processes that accelerate concepting, production, and iteration without sacrificing human intent or craft.

  • Designing atomic systems, visual hierarchies, and component libraries that reduce complexity while improving speed and precision. I work to translate abstract ideas into organised design ecosystems that bring reliability and structure to creative workflows.

  • Crafting adaptive visual identities rooted in clarity and scalability — where typography, structure, and motion evolve into living systems. My process focuses on building enduring brand architectures that flex across platforms while maintaining cohesion and purpose.

  • Defining typographic rhythm, motion principles, and brand coherence across UI, print, and motion — turning style into structure. My method creates systems of visual logic, ensuring every detail, proportion, and gesture contributes to a unified aesthetic narrative.

  • Creating visual logic models and maps that translate complex information, workflows, and interdependencies into clear, interpretable design. I use design thinking to untangle data and craft visuals that turn information into insight, simplifying the invisible systems behind experience.

  • Developing linguistic scaffolds and visual pipelines for AI-generated content — ensuring brand-accurate, consistent imagery at speed. I design structured prompting frameworks that bridge creative direction and computation, transforming raw generation into coherent, repeatable storytelling.

  • Exploring new directions through experimentation — connecting insight, intuition, and iteration to shape future systems and stories. I lead design discovery that reveals patterns, drives innovation, and reframes constraints as opportunities for breakthrough thinking.

BOOK

PRODUCT DESIGN (UI/UX/IA), DESIGN SYSTEMS, FRAMEWORK ARCHITECTURE, VISUAL DESIGN, TYPOGRAPHY, AND ILLUSTRATION. I ALSO WORK ACROSS AI PIPELINES, PROMPT ENGINEERING, DATA VISUALIZATION, MOTION DESIGN, AND CREATIVE DIRECTION, COMBINING THESE WITH STRENGTHS IN IDEATION, SYSTEMS THINKING, AND STRATEGIC STORYTELLING. THIS BREADTH ALLOWS ME TO MOVE FLUIDLY BETWEEN CRAFT AND STRATEGY — BUILDING THE SYSTEMS, SHAPING THE VISUALS, AND DESIGNING EXPERIENCES THAT ARE BOTH SCALABLE AND HUMAN.

Get in touch.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.